Privacy Policy for RockDenim AB
Privacy Policy for RockDenim AB
At RockDenim, we value your privacy and want you to feel confident about how we handle your personal data. We take great care to process your information securely, in compliance with applicable laws and our internal procedures.
This policy outlines what personal data RockDenim collects, how we process it, and how long we retain it. You will also find information about your rights and how to contact us with any questions or concerns.
1. What Do We Use Your Personal Data For?
We collect personal information such as your name, address, and phone number to process your orders. Once your order has been handled, your order information is stored for 12 months to assist with returns, claims, and customer service inquiries. If you place another order within this timeframe, the 12-month period is reset based on your latest purchase date.
To ensure your package is delivered, we share some of your personal data with third parties, specifically Unifaun, Postnord, and Avarda.
If you have given explicit consent for marketing purposes, you will be informed about this when making an active choice.
If you wish for your personal data to be anonymized, please email us at post@rockdenim.com, and we will ensure that your information is removed from our systems.
2. How Do We Collect Your Personal Data?
We only collect your personal data when you are a customer or have chosen to create an account with us. Personal data is collected only when you have completed a purchase at RockDenim.
You have a 30-day right of withdrawal. If you cancel your purchase within 30 days from the order date, the personal data associated with that order will be anonymized.
3. Sharing of Personal Data with Third Parties
When you complete an order, we share your personal data with third parties to facilitate payment and delivery.
- Payments: Your information is shared with Avarda if you choose invoice, installment payment, or direct payment through their checkout module.
- Delivery: To ensure your order reaches you, we share your name, address, and phone number with Unifaun and Postnord, which handle the shipping of your package.
4. Retention of Personal Data
RockDenim strives to store your personal data only as long as necessary for its intended purpose. The retention periods vary based on the type of data:
- Customer data: Stored for 12 months as long as you remain an active customer. You are considered active if you have placed an order or logged into your customer account within this period. After 12 months of inactivity, your data is automatically anonymized.
- Order data: Stored for 12 months after your last purchase to facilitate returns, claims, and customer service inquiries.
- Accounting data: Some data is retained in our business system for accounting purposes for five years in compliance with accounting laws. Only authorized personnel have access to this information.
5. Use of Personal Data for Marketing
RockDenim only uses personal data for marketing purposes if you have actively provided consent.
- Email Marketing: If you subscribe to our newsletter, your name and email address are stored for this purpose. No additional personal data is stored for this reason.
- Social Media Marketing: If you have given consent, we may use your email address, registered address, phone number, and name to match your data with information stored on social media platforms such as Facebook and Instagram.
- Retargeting Ads: We do not use personal data for retargeting ads unless you have accepted cookies on our website. Cookies are also used to remember items in your cart, track viewed products, and save your preferences. You can delete stored cookies via your browser settings.
6. Your Rights
You have the right to understand how we process your personal data, including when and why it is used. In certain cases, you may request access to your personal data, correct inaccuracies, delete data, or transfer it.
If you have questions regarding your rights, please contact our customer service at +46 571 202 20 or email us at post@rockdenim.com.
7. Right to Access Your Personal Data
You have the right to request a free record of the personal data we process about you. The request must be in writing, signed by you, and specify which categories of personal data you wish to access. We will only provide data that we can confidently verify belongs to you. Send your request to the address below, marking the envelope "Data Access Request."
Privacy Policy for Marketing SMS from RockDenim AB
RockDenim AB respects customer privacy. This policy explains how we handle personal data when sending marketing SMS messages.
1. Data Controller
RockDenim AB, Normavägen 2, 673 35 Åmotfors, Sweden.
Contact: Email: post@rockdenim.com, Phone: +46 571 202 20.
2. Purpose of Processing
Personal data is processed to inform customers about promotions, products, and special offers via SMS.
3. Scope of Processed Data
We process:
Phone number
Name (if needed to personalize messages)
4. Legal Basis for Processing
Marketing SMS messages are only sent to individuals who have given explicit consent. Customers can withdraw consent at any time by sending "STOP."
5. Recipients of Data
Personal data is shared with Klaviyo, which manages our SMS campaigns while ensuring high data security standards per our data processing agreement.
6. Data Retention Period
Data is stored until consent is withdrawn or the purpose of processing ceases.
7. User Rights
Every customer has the right to:
- Access their personal data
- Correct inaccuracies
- Request deletion of data
- Restrict data processing
- Withdraw consent by sending "STOP"
- Object to processing
- Transfer data to another entity
8. Policy Changes
RockDenim AB reserves the right to modify this policy. Updates will be available on RockDenim’s website.
9. Contact
For inquiries, contact us via email at post@rockdenim.com or call +46 571 202 20.
RockDenim AB
Normavägen 2
673 35 Åmotfors, Sweden